A few months ago I was asked to provide my thoughts on an article being written byJeanne C. Meister and Karie Willyerd in an upcoming edition of People & Strategy. The title was “Five Myths and Realities When Considering Using Social Media Inside the Company” Read more

Newsweek released their environmental ranking of the 500 largest publicly traded companies in America last week. PepsiCo is pleased to be a part of the list, coming in at No. 135 overall and No. 3 in the Food and Beverage category. You can learn more about the list and methodology over at Newsweek, and about our commitment to Environmental Sustainability here. Read more

I had the opportunity to attend this year’s BlogWorld Conference in Las Vegas.  It was my first time attending the conference, and I found it to be a rewarding experience.  The crowd somewhat surprised me.  I was expecting a majority of attendees to be young millennials. Instead, I saw a mix of people of all ages and life stages.  A majority of attendees maintained their own blogs.  Some attendees had more Twitter followers than the populations of some small Caribbean Islands.  Can you imagine one person reaching out to 10,000 to 50,000 people instantly? This really brought home how expansive and influential the social community can be. What was even more interesting was seeing people who had exchanged notes and “Tweets” for several years without ever meeting live, finally getting to see their virtual friends face to face.  I personally saw two of these people “meet”... Read more

Here’s what we’ve been reading online this week. PepsiCo: Agricultural Hero? Fast Company takes a look at our new i-crop software Can Twitter redeem region? Hundreds find out Jeff Pulver’s 140 Character Conference made it’s latest stop in Detroit this week Ads That Let You Check In at Your Favorite Billboard Earthjustice allows commuters to use smartphones to help an endangered species In-Ad Like Button? Mountain Dew’s Been There, Done That Adotas reports on the latest Facebook integration from Mountain Dew Read more

PepsiCo Foodservice is constantly exploring opportunities to provide resources and cutting edge marketing advice to our customers. PepsiCo's sponsorship of the 2010 BlogWorld and New Media Expo offered us unfettered access to the bloggers and taste makers who are blazing the trails of new media. Moreover, this year's conference schedule incorporated a food track entitled TECHMunch, providing the natural environment to create content relevant to restauranteurs. Several of those featured speakers agreed to participate in our interview series described below. Read more

I recently had the opportunity to attend a great conference, GeoM, The Future of Location, at Microsoft NERD in Boston, put on by Allen Gerritsen and the Boston AdClub. The event focused on the future of location-based social networks such as Foursquare, Gowalla and Where.com. While the use of such networks, which allow users to broadcast locations and unlock rewards, is small to date, they have the potential to become a powerful way to connect users and their worlds. As marketers, they present a unique opportunity to present custom offers to consumers; and let them opt in or out as they please . As you may know, PepsiCo recently partnered with Foursquare to develop programs leveraging its platforms. But there are a variety of different services with potential. Recently, PepsiCo created Pepsi Loot, a mobile application which lets users locate and “check in” to Pepsi-serving restaurants near their current location. Every three check-ins unlocks a song. Read more

On Saturday, Oct. 2, The Mckees Rocks PBC team got together for a day of fun, work and giving back. As a team, we met at The Trinity A.M.E. Zion Church on what turned out to be a picture perfect day in Pittsburgh, 75 degrees and sunny. This had to have been a sign because that kind of weather doesn’t happen every day in Pittsburgh  We partnered up with Rebuilding Together and the West Pittsburgh Police Department to fix up a facility for a Police-sponsored youth athletics program designed to benefit up to 150 children. The project also benefited other areas of the church. We started out by landscaping the front entrance by pulling weeds and cleaning up the area, and then we planted new shrubbery and mulch. The kitchen area had a handicap accessible ramp installed as well as a new microwave and refrigerator. Three different areas... Read more

It seems like a lot of big companies today talk the talk… and it's no wonder when you think about how easy it is with all the Tweeting, posting to Facebook and blogging going on in our world. But how many companies really back up all the talk and actually walk the walk? Maybe it's just me, but it's hard to sort through all the corporate do-gooder chatter and figure out what's real and then even harder to do something besides just listen to it. I'm lucky that working at Pepsi I get to see firsthand that it's not all smoke and mirrors and that I can get involved. The people here are seriously committed to making a difference by leveraging PepsiCo's status as one of the biggest food and beverage companies in the world. I am proud to tell people where I work and proud that PepsiCo recognizes that all of us have the power to do real, local, everyday good and can start doing it now. Read more

Here at PepsiCo, we believe great ideas can come from anywhere, and we want to provide amazing opportunities for our fans to show the world what they’re capable of. For us, that’s what “Crash the Super Bowl” is all about: giving our fans the opportunity to share their talent and passion with the world on the world’s biggest stage. For four years, DORITOS has given its fans a platform to completely create their own incredible commercials to air on advertising’s biggest night, the Super Bowl. Read more

On Monday, Sept. 20th, as a kickoff event to the location’s Employee Appreciation Week, PBC Seattle Employees partnered with Rebuilding Together to participate in a rewarding day of service. Roughly 40 PBC Volunteers came together with the Rebuilding Together team to convert an old warehouse into a new donation center for WestSide Baby. WestSide Baby is a non-profit organization dedicated to assisting low-income families with young children by supplying then with diapers, clothing, toys, books, strollers, and car seats. The small facility served more than 15,000 families in 2009, and has a growing need for additional space. Read more