Estamos muy emocionados por un nuevo proyecto de agricultura sustentable que estamos por empezar en México. Es un plan desarrollado en alianza con el Banco Inter-Americano de Desarrollo para promover el cultivo del girasol, del cual, como algunos sabrán, se puede producir un aceite bajo en grasas saturadas y saludable para el corazón. Es uno de esos proyectos donde todos ganamos. Los agricultores recibirán más trabajo, micro-créditos, transferencia de tecnología y capacitación, los cuales les brindarán beneficios  que mejoran su calidad de vida. Nosotros recibiremos un abastecimiento estable de un aceite de alta calidad, el cual podremos utilizar para producir alimentos más saludables. Obviamente, todo esto mediante un modelo de agricultura sustentable que cuidará al medio ambiente. In English, click here. Detrás de estos agricultores y sus tierras hay grandes historias. El poder ayudarlos, al mismo tiempo que “hacemos negocios” con ellos, es una de las maneras en... Read more

We are really excited about a new sustainable agriculture project that we’re about to start in the Mexican countryside. It’s a plan, made in partnership with the Inter-American Development Bank, to promote the sunflower crop which, as you may know, is great for producing a healthier kind of oil that is low in saturated fats and more heart-friendly. It’s also one of those win-win situations.  The farmers will get more work, guaranteed income, micro-credits, technology transfers, and training, all of which will help them prosper today, and in the future.  We will get a steady supply of high-quality oil to produce healthier products.  And, of course, this will all be done through a sustainable agricultural model that will take care of our environment. In fact, there is much more to this story of the farmers and their lands; and, being able to help them, while at the... Read more

Today, our CEO Indra Nooyi will be in Mexico to announce a new partnership with the Inter-American Development Bank to develop a ground-breaking sustainable agriculture alliance. The inaugural project of the larger partnership will essentially finance the production of sunflower crops. Through a combination of microloans to local farmers, guaranteed purchase of the ensuing crop and technical training and support, PepsiCo and the IDB will not only create a supply line of heart-healthy high oleic sunflower oil for their Sabritas and Gamesa-Quaker brands, but also provide a source of income for 850 Mexicans and their families. You can read a full account by the New York Times, here. The project is quite essentially PepsiCo’s commitment to Performance with Purpose.  We believe that a corporation has the responsibility to invest in a sustainable future for itself and its consumers. Our partnership with the IDB is simultaneously globally focused while... Read more

In 2010, PBC and its employees donated thousands of hours of service to local nonprofits, bringing Performance with Purpose to the communities in which we live and work. Here’s a small glimpse into some of that amazing work… Read more

“The brands are not their manager’s property, but their consumer’s”. These were the words that Edmar Bulla,the engagement manager for Consumer Division of PepsiCo Beverages in Brazil,  used to define how brands are exposed tonew information technologies and the great opportunities that the new scenario offers. During the panel Brand Management in Social media Times, for Social Media Week 2011 in São Paulo, Bulla spoke beyond about how, “the managers need detach the old ways by which they insist to manage the brands and the media because, beyond their control, the brands are built up or brought down by social media.” During these technologically innovative times, the new media consumer’s behavior must guide all of the brand’s communication strategy. Consumers generate ideas, movements and trends, creating new ways of engaging with their favorite brands. Social media makes interaction with the brands easier and more natural, especially because... Read more

“As marcas não são propriedade dos seus gerentes, mas de seus consumidores”. Foi com estas palavras que Edmar Bulla, gerente de Consumer Engagement da Divisão Bebidas da PepsiCo do Brasil, definiu como as marcas estão expostas diante das novas tecnologias de informação e também expostas às grandes oportunidades que este novo cenário traz. Durante o painel Gestão de Marcas em Tempos de Mídias Sociais, da Social Media Week 2011 – maior evento internacional de mídias sociais, organizado de 7 a 11 de fevereiro em São Paulo e mais oito cidades do mundo – Bulla foi mais além: “os gestores precisam desapegar das velhas maneiras pelas quais insistem em gerenciar marcas e mídia porque, independentemente da sua vontade, suas marcas estão sendo construídas ou destruídas nas mídias sociais”, garantiu. Em tempos de inovações tecnológicas, os novos comportamentos de consumo de mídia devem guiar toda a estratégia de... Read more

We are really proud of PepsiCo’s participation in Social Media Week. With Bonin Bough’s final keynote at the JWP offices in midtown on Friday, we gained some more perspective from his three continent journey over the course of the week. “The key to PepsiCo’s activation this week was having our people participating,” he said. “This is a unique opportunity to see what the landscape looks like – and it should be our goal to be a trusted participant in these communities.” The participation took many forms, including several PepsiCo professionals speaking on panels throughout the week on some cutting-edge topics. Starting on Monday, Daniel Pellegrom, Manager of Sustainability Communications, spoke at the Hearst Tower for the panel “Social Media and Nutrition Advocacy: How Governmental Guidelines Spur Online Conversations.” Next up was George Smith, Manager of Social Strategy and Execution for PepsiCo Beverages. He showed up to an eye-opening discussion... Read more

Social Media Week New York rounded the corner to it’s home straightaway last night to a packed house at DigitalFlash NYC. The panel, “Who Owns Social?” tried to answer one of the most evidently popular questions of the week – Digital Flash’s 5th Avenue loft was standing room only to hear the panelists – Brian August of Watchitoo, Matt Cronin of WebLiquid, Greg Arzt of General Sentiment, Taylor Valentine of Horizon Media, and our very own Angie Gentile, an assistant brand manager  for Mountain Dew at PepsiCo. And what was the the answer? In short: you. “It’s you who owns social,” said Arzt. “The brand is the sum total of your experiences with it.” “There isn’t a lot of place here for the brand itself,” said Cronin. “The people who represent the brand are more important. We all want to connect with eachother, not an abstract brand. It’s... Read more

The first time I visited in London, it was for less than 24 hours at the tail-end of a two month-long trip across Europe. From as far North as Helsinki to as far South as Naples, I was completely exhausted by the time I reached England. I had only 24 hours to see the city and, frankly, didn’t do much of anything. My following trip was just as short and I saw just as little as before. This week, however, I finally got to experience the real London. Social Media London. Though I left the city as worn out as I did a decade earlier, I came home with much more than a sore back and empty wallet. New York City, with few exceptions, is incredibly similar to London. This week, the two cities are identical. Over 100 events were produced around London and, at each... Read more

Social Media Week continued in full-swing on Tuesday with a in-depth discussion on that most elusive and frustrating of topics: metrics. During the panel, “Metrics, Measurement, and Social Media Scalability,” George Smith, Manager of Social Strategy and Execution for PepsiCo Beverages, and Alex Romanovich and Ytzik Aranov of Social2B consulting hosted a lenghty and informative discussion on the topic. The panel mostly focused on implementation. Now that metrics, tools and engagment companies are a daily fact of life for the digital marketer, what are the next steps? In a word, scalability. “We’ve learned that 85% of marketers indicated that social media marketing generated exposure for their business,” said Romanovich. “What’s important? How we scale it, measure it, and justify it to constituents.” The theme of justification for budgets and scalability was hamemred home by the energetic Aranov. “C-suite executives, those grey-haired men and women who control your budgets,... Read more