Today, our CEO Indra Nooyi will be in Mexico to announce a new partnership with the Inter-American Development Bank to develop a ground-breaking sustainable agriculture alliance. The inaugural project of the larger partnership will essentially finance the production of sunflower crops.

Through a combination of microloans to local farmers, guaranteed purchase of the ensuing crop and technical training and support, PepsiCo and the IDB will not only create a supply line of heart-healthy high oleic sunflower oil for their Sabritas and Gamesa-Quaker brands, but also provide a source of income for 850 Mexicans and their families.

You can read a full account by the New York Times, here.

The project is quite essentially PepsiCo’s commitment to Performance with Purpose.  We believe that a corporation has the responsibility to invest in a sustainable future for itself and its consumers. Our partnership with the IDB is simultaneously globally focused while participating locally and providing a healthier product. It’s a win-win alliance.

We realize that the public event video(which you can watch in this space later today) and a release can’t possibly tell the entire story to such a large issue. That’s why we’re talking about sustainable agriculture in Mexico all week long. Check back here from insightful commentary for our colleagues around the PepsiCo network.

We’ll hear from our colleagues at the Women’s Inspiration Network , our food science experts at Food Frontiers for more about the high oleic sunflower oil, and we’ll hear from the PepsiCo Mexico team on the ground at the event itself. We’re very excited about the week of content around this important initiative, and we hope you’ll check back with us to get all of the great information.

Check out the English release here.

En Español, aquí.