So where would we be without SXSW?

That’s the scenario B. Bonin Bough, Global Director of Digital for PepsiCo, will be exploring on Sunday at 3:30PM in the AT&T Conference Center.

Bonin will explore the culture and vivid personalities that have defined SXSW, how it has helped launch some of today’s most important digital innovations – and helped a few other ideas Fail Fast. He’ll also discuss his own personal history with SXSW, and how ever since his first trip to Austin seven years ago it has made him who he is, both personally and professionally.

In celebration of a world with SXSW, fifty attendees will win Golden Tickets to see Big Boi perform at the Pepsi MAX Lot on Monday night.

Bonin will be speaking at the AT&T Conference Center, 1900 University Avenue, in the Grand Ballroom at 3:30PM. GM has graciously made cars available to shuttle attendees from the Austin Convention Center to the AT&T Conference Center. They’ll be waiting at the Catch a Chevy sign outside the he Volt Lounge (on the first floor of the ACC at the corner of Third and Trinity)
starting at 3pm!