Celebrating our third year as sponsor of SXSW, the Davos of Digital and a mecca of innovation and engagement, we’re excited to enable the SXSW conversation in the PepsiCo space in 2011, and help bring the experience to those not able to attend.

We thrive on collaboration with others, and since SXSW is instrumental in making those connections, we’re bringing rich discussions with some of the industry’s top thought-leaders.

This year, PepsiCo will host a series of Flash Panels on the PepsiCo Plugged-In Stage at SXSW (Austin Convention Center, Meeting Room 2) with partner Fast Company,  all designed to complement the existing conference programming. Inspiration for our Flash Panel topics came from PepsiCo’s Twitter and Facebook communities, which will also be utilized to solicit suggestions for additional speakers.

The PepsiCo Plugged-In Stage is open to all SXSW attendees, with video of the Flash Panels available on pepsico.com/sxsw.

While at SXSW Interactive, be sure to stop by the PepsiCo Playground in the Austin Convention Center Palazzo to relax, recharge your phone, quench your thirst or grab a snack.

Provided below is our preliminary list of Flash Panels and speakers.  Additional panels and speakers will be added daily, so be sure to check back for updates at pepsico.com/sxsw, the destination for all things PepsiCo at SXSW.

Saturday, March 12

Brands and Digital R&D: PepsiCo10
More than ever, brands are getting into the digital innovation game – and not just the technology and electronics companies we’ve come to expect. It comes down to the new ways brands are participating in digital innovation, how they’re supporting it, and why is it imperative that they do so. This panel uses PepsiCo10, an “innovation incubator” that sought to pair start-ups with brands, as a case study and discussion starter on the topic.
Time: 10:30 – 11:15 a.m. CST
Speakers: Tracy Brown (Evil Genius Designs), Benn Gurton (FanFeedr), and Joshua Karpf (PepsiCo), James DeJulio, CEO, Tongal
Moderated by Adam Ostrow (Mashable)
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Bubble or Bubbly?
Is there a tech bubble or should we be popping the cork with bubbly to celebrate the resurgence of tech valuations, IPOs, M&A and start-up activity? Mark Silva leads a panel of today’s top VCs to discuss their take on the subject and how they’re addressing and evaluating in a high-growth capital environment.
Speakers: Jason Calacanis (Open Angel Forum), Guy Kawasaki (Garage Ventures), Tony Conrad ( True Ventures), Kent Goldman (First Round Capital), Charles Hudson (SoftTech VC), Lou Kerner (Wedbush Securities)
Moderated by Mark Silva
Time: 3:00 – 3:45 p.m. CST
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The Future of Reading Online: a 1-on-1 with Khoi Vinh and Fast Company’s Alissa Walker
If you look at The Daily, most iPad magazines, even Gawker’s new redesign, they all have the same problem: They’re not adhering to basic design principles that make any publication effective. We’ll talk with Khoi Vinh of Subtraction.com and former design director of NYTimes.com about his new book, Ordering Disorder: Grid Principles for Web Design, which calls for a new, yet time-tested approach to interactive publications.
Speakers: Khoi Vinh (Subtraction.com)
Interviewed by Alissa Walker (Fast Company)
Time: 4:30 – 5:30 p.m. CST
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Sunday, March 13

GroupMe Founders Jared Hecht and Steve Martocci with Fast Company’s Ellen McGirt
Meet the co-founders of this red-hot startup, and find out how group messaging is changing the way we communicate – both on a personal and professional level.
Speakers: Jared Hecht (Co-Founder, GroupMe), Steve Martocci (Co-Founder, GroupMe)
Moderated by Ellen McGirt (Senior Writer, Fast Company)
Time: 10:30 a.m. – 11:30 CST
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PepsiCo Post-game: Groupon and Social Commerce
Join us with Frank Gruber (TechCocktail) and Travis Kalanick (Uber Cab) following Groupon CEO Andrew Mason’s presentation for a provocative discussion on the increasingly social marketplace. Where is it headed, and what does it mean for retailers, agencies and consumers? What happens when promotion becomes content, when sites pursue self-proclaimed “baffling initiatives,” and when entire ancillary markets of coupon trading rise in their wake?
Speakers: Frank Gruber (TechCocktail), Travis Kalanick (Uber Cab)
Moderated by Anya Kamenetz (Fast Company)
Time: 12:00 – 12:45 p.m. CST
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What Companies Can Learn From Startups
Many CEOs of large corporations are currently looking with envy at startups. They seem to be able to launch highly innovative products quickly, spent almost nothing in marketing and do it all with small budgets. So how can corporations learn from startups? This panel will explore which best practices large companies can use to operate more like startups and how to empower their ‘intrepreneurs’.
Speakers: Henrik Werdelin (Partner, PreHype), Noah Brier (Head of Planning & Strategy, The Barbarian Group), Nicholas Thorne (Co-Founder, Basno), Josh Abramson (Founder, CollegeHumor/Vimeo)
Moderated by Ellen McGirt (Senior Writer, Fast Company)
Time 3:00 – 4:00 p.m. CST
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Inspired Action: New Approaches to Saving the Planet (with CauseShift)
To make sure our grandchildren’s grandchildren have a planet to enjoy, it’s time we move past the belief that awareness is the answer. It’s time for action and solutions to come from all of us – not just environmentalists. That’s why we’re asking a few innovative minds to offer their specific solutions for how individuals, small groups and global corporations drive the change needed. It’s not another panel of usual suspects talking about the past. This session will match up experts from different backgrounds to throw their big ideas on the table and work together to mash them into workable solutions.
Speakers: James Slezak (Purpose.com), Robert Murray (National Geographic)
Moderated by Scott Henderson (CauseShift); Co-moderated by Anne Mai Bertelsen
Time: 4:30 – 5:15 p.m. CST
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Monday, March 14

Designing Careers That Don’t Exist Yet
More and more, young, creative, and digitally savvy talent are working in roles that didn’t exist 5 years ago, some of which were invented for them. How can new creative talent carve our careers in this ever-shifting landscape? What are the skillsets you need? How do you prepare for roles that no one has thought of yet? How do you ignite organizational change within large corporation to keep pace with cultural and technological developments? And on the flip side, how can we educate, identify, recruit, and grow the next generation of young digital and creative talent?
Speakers: Jennifer Openshaw (Founder, SuperFutures), Scott Belsky (Founder, Behance), Alexis Ohanian (Co-Founder, Reddit), Chris Hoyt (Talent Engagement & Marketing Leader, PepsiCo)
Moderated by Anya Kamenetz (Fast Company)
Time: 10:30 – 11:30 a.m. CST
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PepsiCo Postgame: PepsiCo Post-Game: Foursquare, Gamification, and Location-Aware User Experiences
Location-based and Context-aware technologies are transforming the way we interact with our environments and the people around us. Following Pete Cashmore’s interview with FourSquare founder Dennis Crowley, join our panel of experts – Mike Schneider (Location-Based Marketing for Dummies), Amber Case (Geoloqi) and Cali Lewis (GeekBeat.TV) – to discuss the implications of their presentation and other ideas on how gamefication, location-sharing and other virtual tools are changing the way we experience the physical world.
Speakers: Mike Schneider (Location-Based Marketing for Dummies), Amber Case (Geoloqi), Cali Lewis (GeekBeat.TV)
Time: 3:00 – 3:45 p.m. CST
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Creativity, Celebrity and Brand Strategy: A Brisk discussion of Ozzy and Machete
With Special Guests Robert Rodriguez and Danny Trejo
In this presentation we explore the new model of branded entertainment and consumer engagement as highlighted by the innovative Lipton Brisk campaign. Discussion includes behind the scenes of this unique style of stop-motion animation, celebrity endorsement, and content distribution in the new media landscape. For artists, filmmakers, marketers and social media engineers.
Speakers: Robert Rodriguez, Danny Trejo, Jamal Henderson (PepsiCo), Ian Kovalik (Mekanism)
Moderated by Frank Rose (WIRED Magazine)
Time: 4:30 – 5:15 CST
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Tuesday, March 15

Design for Social Good: a 1-on-1 with Ric Grefé and Fast Company’s Alissa Walker
AIGA is launching a new program, Design for Social Good, that’s asking its members to devote 5% of their time to pro bono causes. We can talk about why AIGA thinks this is so important for designers and how they plan to showcase, document, and share the work that’s produced in this timeframe.
Speakers: Ric Grefé
Interviewed by Alissa Walker (Fast Company)
Time: 10:30 – 11:30 a.m. CST
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What I Know About The World
Metrics and data reign supreme in a digital age.  What I Know About the World injects the human element of observation and experience into the conversation.  These women technologists have been in a position to study, use or create the technology that makes the chaotic world we know become a world we can understand.  The panel will share stories, dilemmas, and insights about how they do their work and, more importantly, how their innovations are reshaping what we  now know to be true.
Speakers: Cathy Brooks (Raconteur, Other Than That), Brooke Hammerling (Founder, Brew Media Relations), Genevieve Bell (Director of Interaction and Experience Research, Intel)
Moderated by Ellen McGirt (Senior Writer, Fast Copmany)
Time: 12:00 – 1:00 p.m. CST
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