What a great way to start this blog! Today we have had the pleasure of being around two impressive figures: first, our CEO and Chairman Indra Nooyi and, on the other, the world’s best chef, Ferran Adrià.
Both have been in a joint workshop on the premises of El Bulli – the 5-time recipient of the Best Restaurant in the World by Restaurant Magazine. Although El Bulli is closing for a short while, Adrià will soon be transforming the restaurant into a Foundation .
Adrià has been linked to PepsiCo for a while through earlier successful partnerships in which PepsiCo received advice on the creation of such products as Lay’s Craft 100% olive oil or cream Alvalle.
Now the agreement is an even more enriching international cooperation, including all PepsiCo brands worldwide. Adrià, who describes himself as an artist, shared his passion with Indra and her team at the session. “While I know think they have a chef in front, I am expressing myself using the language of an artist in the kitchen,” he said.
From this philosophy, the prestigious Chef will create new snack products, more choices for breakfast, and will share samples, food trends and observations from around the world, expanding PepsiCo’s portfolio of healthier products. Here are some pictures of this session work at El Bulli – like how Indra experienced new flavor proposals and Adrià explaining his new foundation project.
We hope to see these creations in our portfolio soon!
To read the blog in Spanish, please visit here.
