by Amy Walsh
The joint is jumping at Day 2 of BlogHer! PepsiCo Place, PepsiCo’s hub next to registration at this seventh annual gathering of digital elite in San Diego, is a beehive of activity and it’s not even lunchtime. The stars are out, with Quaker coach Bob Harper and Trop50 spokesperson Giuliana Rancic on hand, and PepsiCo CEO and Chairman Indra Nooyi due to walk through at any moment.
Bob Harper of TV’s “Biggest Loser” attracted long lines to the Quaker pod, charmingly hugging bloggers, posing for photos and dispensing fitness advice. Earlier Bob led a vigorous workout (the ladies were feeling it in their glutes) and hosted a Quaker breakfast where the questions just kept coming. “I’ve lost 80 pounds. What can I do to lose the last 10?” “How do I get off the couch?” “My kid needs to gain 50 pounds and doesn’t like to eat. What can I do?”
Here’s the scoop: Bob’s even cuter in person and really nice to work with. This was one of the first on-site events for Quaker and Bob, and there will be more!
Giuliana exerted her own star power, drawing in the ladies to Trop50’s chic, restful and sun-splashed space. Giuliana also proved to be very down to earth, though she towered over most of us in 6-inch purple suede heels. Work it, girl!
Trop50’s new lemonades, which have 50% less sugar and calories, also shined bright at the PepsiCo Place. There was plenty of sampling going on, and many bloggers enjoyed citrus-inspired manicures courtesy of Trop50. Tropicana also used the space to sign up commitments to the Fruit & Veg pledge for which Tropicana will donate one 8-ounce glass of orange juice to the USDA School Breakfast and Summer Foodservice programs, which help children in low income areas get healthy meals.
At the Gatorade pod in PepsiCo Place, bloggers took center stage, doing the Gatorade “dunk” courtesy of Hope Solo and digital magic. Gatorade also collected pledges at BlogHer, kicking off the “I Will Help Young Athletes BECOME Pledge” at BlogHer, which donates $1 to the Women’s Sports Foundation for every commitment to the cause. Early on day 2 of BlogHer, more than 300 pledges have been submitted.
This is PepsiCo’s third consecutive year sponsoring BlogHer. Some 15 brands, including Quaker, Tropicana, Gatorade, Frito-Lay, Sierra Mist Natural, Diet Pepsi, Starbucks Mocha Light Frappuccino and 100% Natural Lipton Iced Tea, are taking part in the festivities.
Who knows what the afternoon will bring!
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