by Josh Karpf
The 2011 PepsiCo10 Europe finalists were announced this week in London, UK. The 10 winners represent the most impressive and innovative start-up technologies in social commerce and mobile technologies in the Europe.
Chosen from more than 130 submissions, the 10 winners will now have the opportunity to execute pilot programs with some of PepsiCo’s leading brands in the U.K., including Walkers and Pepsi, to activate pilot marketing programs, while receiving the support and mentorship of Highland Capital Partners, OMD, Mashable and Wired.
Ian Ellington, General Manager for Walkers Crisps, one of the brands which will partner with a PepsiCo10 finalist said, “I’m really pleased and excited about our final 10 – in particular the variety of different technologies our brands will get to pilot. PepsiCo10 gives us a real advantage in spotting and nurturing the real tech and digital stars of the future.”
Below is a first look at the 10 companies. We will be sharing more details and insights from each company in the coming months. In the meantime, join us in congratulating our PepsiCo10 Europe on their hard work and wishing them luck on their success yet to come!
TVTak is a mobile app which lets users access additional content and information about a TV show or commercial they’re watching, by pointing their smartphone or tablet at the TV for one second.
Slingshot makes shopping quicker, easier and more enjoyable by enabling users to add products to their existing online retailers’ shopping baskets from third party locations, for example brand websites, Facebook pages or mobile devices.
ParcelGenie is the world’s first instant gift text messaging service, enabling the user to send real products to friends and family by text, delivered directly to the recipient the next day.
Flypost is a location based iPhone game where users discover and interact in real-time with live events happening in their city by performing tasks at real-world events, such as concerts, gigs, shows, galleries and festivals for virtual money that can be used to purchase real-life items at events.
Screenreach enables any consumer to use their smart phone as a platform to create real-time two way interactive experiences with public digi-screens or the mobile device itself.
Roamler is an application which uses a network of consumers as a mobile ‘workforce’ enabling them to earn rewards by performing small tasks on behalf of corporations, organizations and individuals.
SoDash is a social media monitoring dashboard that uses Artificial Intelligence, to learn from each search and tracks only the most relevant mentions, to help users monitor and interact with their chosen markets.
Shahmoon uses transferable 46” HD video posters to bring big-screen advertising to small scale shops, enabling businesses to interact with passers-by, feed live information or ‘tweet’ direct to the street.
Sports Team Space’s project Bluefields is a social network helping hundreds of amateur football clubs across the country to easily manage their leagues, teams and subsidies online by integrating existing social media sites and mobile apps with the Bluefields network, enabling managers to contact potential players, organize matches and collect payment.
ChartsNow is an innovative and unique mobile music service that offers smart and feature mobile phone users instant, affordable access to the most current, popular hit music in the charts without requiring any network access to operate.
