The Tostitos brand is kicking off college football bowl game season with the ultimate “party with a purpose” to benefit Big Brothers Big Sisters.
On December 16, 2011 from 1:30 p.m. to 7:30 p.m. ET, the Tostitos brand, along with several college and pro football greats, including Jim Kelly, Rodney Peete and Antonio Pierce, and TV personality and Big Brother Nick Lachey, will host a one-of-a-kind event called “Tostitos Fiesta in the Square.” The brand will convert Times Square Military Island into a college football endzone, where fans will help set a new Guinness World Records® title for the most people to kick a successful American football field goal in six hours.
As part of the event, Tostitos will donate $100,000 to Big Brothers Big Sisters. If a new Guinness World Records® title is set, that amount will be doubled for a total contribution of $200,000.
Fans in the Times Square area are invited to join and take their shot a contributing to the potentially record-setting achievement. The event will also include other football-themed activities, delicious snacks and more. Highlights from this one-of-a-kind celebration will be shared during the nationwide broadcast of the Tostitos Fiesta Bowl on ESPN on January 2, 2012.
Fans across the country who are unable to join the party in Times Square can also be part of the action and make donations to Big Brothers Big Sisters by visiting the Tostitos Facebook page between Dec. 16, 2011 and January 1, 2012. The Tostitos brand will match consumer donations made during that time period, up to a maximum of $25,000. Check out the buzz that’s already building around this exciting event.
