We were excited to recently welcome Bloomberg Businessweek to go behind the scenes of our business in Russia, our largest market outside the United States. It was a great opportunity to show firsthand why PepsiCo is in such a strong position across the country with eight of the top 20 food and beverage brands. Read the full article on our portfolio, our people and our strategy in the region.
Spread over nine time zones, Russia is a tough feat to cover in just a few days, so we developed an itinerary that included a range of location visits and meetings that would provide a rich experience.
I was lucky enough to take part in the trip. Some of the elements included:
Stops at customers in Moscow, Rostov, Nikolaev and Odessa (Ukraine) to view our products from the consumer lens, which include organized trade outlets, smaller traditional trade store kiosks and food service settings. PepsiCo occupies a tremendous amount of shelf and cooler space and is often a customer’s biggest supplier. This was also a chance to see Russia’s Power of One approach, which finds synergies through the integration of food and beverages across supply chain, customer interface and consumer promotion. Along the way, the reporter also spoke with several people from our Russia team who provided our overarching strategy and why we believe we’re uniquely positioned to capture long-term growth in this thriving market. The winning formula involves having a well-balanced offering of juice, dairy, snacks and beverages that appeal to all demographics and are consumed from breakfast through evening.
Bringing someone from outside PepsiCo was a unique opportunity and an invaluable way to demonstrate how PepsiCo colleagues are executing our strategy in the marketplace every day.