Last week we announced that three of our brands crossed the billion-dollars-in-retail-sales line. Those three - Brisk, Diet Mountain Dew and Starbucks ready-to-drink beverages - join 19 other PepsiCo brands in the Billion Dollar Brand club. Read more

PepsiCo has a unique brand formula and global operations that creates enduring value for shareholders and customers around the world. This new brand formula, designed for a modern marketplace, is proven to deliver material value to shareholders through a billion dollar portfolio of brands – a class that now includes – thanks to our customers – Starbucks Ready to Drive beverages, Brisk Tea and Diet Mountain Dew. Read more

The NFL is back, fans are loving it, and Doritos is upping the Crash the Super Bowl ante. Doritos has looked to evolve the contest this year in a way that continues to raise the stakes, build on the consumer experience and respond to what fans are looking for from Doritos. Read more

The following blog post was written by PepsiCo intern, Kyle Butler. You can follow Kyle by connecting with him on Twitter! Follow @kylebutler Stein, DiCapua, Olvera, Edelman, and Keller The proliferation of digital technology has brought a wealth of new platforms, metrics and tools to better understand consumers. “Marketing is the new finance,” quipped Dennis Shirokov, referring to the depth of analytics involved. Shirokov, an Interactive Marketing Manager with FedEx, and four other notable professionals—Dan Keller, Kellogg’s Vice President of CRM & Loyalty; Adrian Olvera, Dell’s Global Consumer & CRM Business Development Manager; David Edelman, a Partner with McKinsey & Company’s Sales & Marketing practice; and PepsiCo’s own Lawrence DiCapua, Director of Consumer Engagement Optimization—took center stage at Internet Week in New York for a panel called “Data Drives Success for Leading Brands.” Moderated by Eric Stein, Epsilon’s EVP of Online Solutions, the panel offered insight on how brands... Read more

We continue our coverage of our launch of PepsiCo10 Europe with another great interview with one of our 2010 winners. If you missed yesterday’s great post with Tracy Brown from Evil Genius, check it out. Today, we’re speaking with James DeJulio of the creative video networking platform, Tongal. Why did you enter the PepsiCo10 program? We saw it as an opportunity to showcase our company and skip the line, so to speak, by getting in front of all the PepsiCo brands in one forum. Quite honestly, we often tried on our own to get the attention of the different brands (with little luck), because we saw our platform as extremely complimentary to PepsiCo and its global brand portfolio. Deep down we believed this, so we knew we had to participate.  Also, we saw this as an open call for innovation, something at the core of... Read more

To celebrate PepsiCo10’s recent launch in Europe, we’re talking to last year’s PepsiCo10 about their experiences running pilots with PepsiCo brands. Here, Tracy Brown, of Evil Genius Designs, talks about her company, her vision, and partnering with PepsiCo. Why did you enter the PepsiCo10 program? We were intrigued by the program construct– an open call for start-ups that had an existing product that had already generated some revenue or investment – that would be partnered with a PepsiCo brand to activate a pilot for their customers.  So this program wasn’t about companies with concepts or that already had a significant amount of investment, which is right where we fit.  (And I also hoped to influence someone to bring back Mountain Dew limited edition Gamer Fuel that I miss having while I play video games… hint hint) What did you gain from the entry process? Making it through the different rounds of cuts... Read more

A few years ago I was in a focus group/think tank where we had a roundtable discussion on innovation and technology. This was before the term ‘Social Media’ was ubiquitous, before Facebook was open outside of colleges and when advertisers and marketers were still looking at Second Life as a viable medium. Blogs were growing at an astonishing pace and conversations were still taking place on localized platforms, yet to be scattered around the web thanks to microblogs and dynamic commenting engines. Backing up a bit, I’ve always had a bit of an attraction towards marketing, advertising and news and how technology and culture impact the consumption of content. In the focus group, I said plainly, “Not only do I not want to pay for cable, I want to be paid to watch TV.” This set off a few laughs. That was six years ago. Fast forward... Read more

This week’s feature by John Seabrook in the New Yorker is chock full of great insight into PepsiCo efforts to reshape our business for long-term growth through our commitment to innovation. One of the more interesting sections comes when he interviews Dr. Greg Yep, PepsiCo’s senior vice-president of long-term research. Dr. Yep describes PepsiCo’s cadre of “trekkers” who travel the globe looking for new and innovative flavors that researchers can study for possible use in our products. “We go into local villages, street markets, wherever, and we ask people, “Hey, how’d you make this taste sweet? Did you put sugar in it, or something else? We collect samples of everything – fruits, plants, roots, even bugs. Might be beetles – they have a nutty flavor. Might be bee larvae. Might be a certain variety of chili pepper which has a sweetness in the stem.” As you can see... Read more

This week’s New Yorker article by John Seabrook is a real window into the fundamental shift PepsiCo is undertaking with our Performance with Purpose ethos. Mr. Seabrook takes an up close look at various internal facilities and business divisions, and interviews some of our leaders who oversee them, in an attempt to examine just exactly how PepsiCo is affecting the real change that we aspire to. It’s a great story to tell. Everything from nutrition taste research and development to new product economics are discussed. During the course of the week, we’ll be delving further into some of these topics to provide some extra insight – including a more in-depth look at some of our cutting edge laboratories. Read more

As we close out our series on the Fast Company Innovation Uncensored Luncheon, it’s time for that age-old tradition amongst the digerati: pontificating. Our table hosts asked our guests to describe what they thought were some of the most important digital innovation of the last ten years – and what were some of the crucial ones we will see in the next ten. The answers were as expected as insightful as they were diverse. Were they right? What are some of the most important innovations to you? Read more