Nothing beats the taste of a fresh tomato on a warm summer day, or the refreshing smell of summer greens, hand-picked by a local farmer. PepsiCo is a global manufacturer of foods and beverages, but we are committed to giving back to the local communities in which we operate, so much so that it’s part of our company’s mission, Performance with Purpose. We are always looking for ways to support local farmers and recognize the importance of helping ensure that people have access to natural and nutritious foods. So, just last year PepsiCo launched the company’s first Farmers’ Market at its headquarter location in Purchase, N.Y., hosting local farmers from all over the Hudson Valley, and it’s been a great success! Read more

For the PepsiCo corporate media bureau, the days preceding quarterly earnings results are a time of energetic preparation and thoughtful planning. Each quarter, we anticipate the financial outcome that represents the culmination of hard work from our colleagues around the world. Last week, PepsiCo announced solid Q1 financial results, and in a true collaboration with our investor relations, internal communications and social media teams, we communicated these results to the external community and nearly 300,000 associates across the globe. The morning of our quarterly earnings announcement is fast-paced…simply put.  When we arrive around 6 a.m., the communications floor is bustling as though it’s the middle of the day – everyone is energized and caffeinated, working simultaneously to tell our financial story. And, once the press release is distributed, the team starts firing on all cylinders. We monitor to ensure that the financials are reported on accurately, share... Read more

The PepsiCo Plugged-in Stage hosted its inaugural panel at SXSWi with an inside look at PepsiCo’s innovative incubator program, PepsiCo 10, and three out of the 10 entrepreneurs whose digital platforms are paving the way for digital R&D within the company. Moderated by Mashable’s Editor in Chief, Adam Ostrow, the panelists included our own Senior Manager of Social Media, Josh Karpf along with Tracy Brown of Evil Genius Designs, James DeJulio of Tongal and Benn Burton of FanFeedr. PepsiCo 10 is a program that matches technology, media and communications entrepreneurs with PepsiCo brands to activate pilot programs in digital media and social marketing. With over 500 submissions, PepsiCo focused on the strength of each start-up’s business model as applied to the brands and eventually chose 25 standout programs from the following four innovation categories: social media, mobile marketing, place-based and retail experiential marketing, or digital video... Read more

Imagine yourself at home watching the news. You turn on the TV, tune into your favorite news channel, and enjoy the program. You watch the anchor speak effortlessly about the topic at hand. You watch the interviewee answer challenging questions with ease. You may even notice additional footage from outside the news station being played throughout the segment or interesting products on the set. But do you ever think about what goes on behind the scenes to make the above pieces fit together for a great news program? Probably not. However, I am here to share with you my first-ever experience with the production side of a live news segment, Fox Business Network’s American Icon series featuring PepsiCo. As an intern in the PepsiCo Media Bureau, I was thrilled to be part of such an important and exciting project. Fox Business Network (FBN) features several companies... Read more