Shira Lazar and Rachel Sklar check in from Day 2 of Internet Week New York, reporting on the Mashable Media Summit, and our exploratory efforts with Stickybits and Gary Vaynerchuk around the potential for the Universal Product Code (UPC) to become a Universal Purpose Code. Read more

This week, PepsiCo is at Internet Week 2010 in New York, where we are learning about new emerging technologies and hosting discussions on our new initiatives. One that we’re particularly excited about is PepsiCo 10 , our search for the most promising start ups in media technology in innovation. To do this we’re partnering with global venture capital firm Highland Capital Partners and premiere social media publication Mashable and inviting all entrepreneurs to submit an online application by June 24, 2010 in one of four categories: social media, mobile marketing, place-based and retail experiential marketing or digital video and gaming. Check out the video below for a recap of the different PepsiCo activities at Internet Week and keep checking our PepsiCo Portal for more insights from our employees and leadership on what’s next. Read more

Welcome to the Living the Promise blog from PepsiCo; a new outlet where our employees are the voice. Our goal is to showcase some of what we do here at PepsiCo – give a peak behind the curtains, and hopefully share some great stories. We hope any interested parties; potential recruits, consumers of our products or other interested stakeholders, can come and see what is happening here at PepsiCo. This blog builds on the company’s other efforts in social media. Two years ago we launched a room in the social network Friendfeed to talk about Pepsi. For the past two years, we have invited employees to attend South by Southwest, the premier festival of emerging digital technologies, and capture their experiences on PepsiCo’s SxSW Blog.  At Internet Week, we will also be observing and reporting on the trends and news from the panels and discussions — and... Read more