The Next Great (Clean) Industry

South by Southwest is bringing us tons of content on green technology and the message is loud and clear:  Green is the world we live in today and imperative to our future as a world.  The Green movement has been everything from grass roots campaigns, to Al Gore documentaries, to Barack Obama making it a huge talking point in his State of the Union address. I’m covering a few panels this week learning about the businesses, technology and ideas behind the future of growing smarter solutions and how the interactive community is a major player in change.  Tuesday I hit up Cleantech: The Interactive Community & the Next Great Industry panel to begin to uncover what it all means and I’ll tell you from the outside looking in it’s tough to grasp.  Gathering data on energy consumption is a mystery but thanks to a number of... Read more