PepsiCo recognizes the essential role of women as consumers, Moms, influencers and leaders - both in our communities and as employees. So how are women able to advance and lead within PepsiCo? How does PepsiCo and its brands support, inspire and harness the perspectives of women? Here's a look at how we've put a focus on the other half.... Read more

Each summer, PepsiCo welcomes undergraduate and graduate students from around the globe as Summer Interns. Working across several key functions—Marketing, Sales, Finance, Accounting, R&D, and others—Interns have the opportunity to gain real-world business experience, cultivate relationships with PepsiCo employees, and participate in community-building social events. Read more

South by Southwest Interactive on Sunday kicked off with a jam packed panel called “Measuring Social Media – Let’s Get Serious” #smaroi.  As marketers increasingly use social media to attract and engage with customers and form communities, there’s an expectation to provide numbers about how these efforts impact the bottom line. Panelist Jason Falls said the three real business metrics of interest to executives when it comes to social media are: how much money is it generating, how much money is it saving, and is it making our customers happy? I spoke with panelist Christina Warren, reporter for Mashable, to get her views on why ROI matters, what companies are doing and how they can improve their current practices. The consensus of the panel was that while monitoring and analytics tools have come a long way in identifying influencers and deciphering sentiment, we’re still looking for the... Read more

Image courtesy inuse pictures. On the first day of SXSW Interactive festival, Tim O’Reilly, media company founder and the one who coined the term “web 2.0” when we were still in the 1.0 era, spoke with internet entrepreneur Jason Calacanis to talk about where we came from and using pattern recognition – what I’m really good at, Tim says – to determine what the future holds in terms of digital technology. As he reflected back on the history of the web, I realized that while Generation Z will have even less context than I will, not knowing a world without wireless, mobile internet communication, we are challenged with always catering to this new generation and finding ideas that resonate with all of us. While the chat came with a bit of tech jargon, Tim’s overall concepts of creating brands and creating movements that people care about are what... Read more

On the South by Southwest panel “Brave New World: Debating Brands’ Role as Publishers,” journalists, marketers and entrepreneurs discussed a hot topic within the world of media and publishing that presents great opportunities for companies and brands: should companies and brands be content creators? Related to Friday’s panel with PepsiCo’s Julie Hamp about shifting marketing budgets toward social media, speaker Joe Pulizzi cited that 25% of corporate marketing budgets are now going toward content creation. Numbers aside, panelists agreed that this shift of focus and the democratization of publishing have been happening for a long time now. At PepsiCo, we’ve begun to think and act more like a media company to share more about who we are and what we stand for as an organization, including how we’re making progress on our Performance with Purpose commitments. Working in PepsiCo’s Media Bureau, I understand the influential role journalists... Read more

PepsiCo was featured by the Fox Business Network this week as part of the cable network’s “American Icon” series – the first company to be highlighted in 2011. With a rich history and a distinguished place in American culture, PepsiCo’s products touch the hearts and homes of millions of consumers. In fact, you could say PepsiCo is as American as baseball and Cracker Jack (yes, a Frito-Lay product). PepsiCo Chairman and CEO Indra Nooyi on strategy, “Performance with Purpose” — PepsiCo’s commitment to investing in a healthier future for people and our planet — and pursuing a a portfolio of good-for-you and better-for-you products. With excitement and a willingness to share our corporate story, on February 1, PepsiCo welcomed Fox Business Network and anchor Cheryl Casone to our global headquarters in Purchase, N.Y. to conduct LIVE on-air interviews with PepsiCo Chairman and CEO Indra K. Nooyi and... Read more