Laith Fasheh

Brand Manager Colas, GCC BU - Beverages, PepsiCo International Laith Fasheh is a brand manager based in Saudi Arabia working for one of PepsiCo’s top International Business units, GCC Beverages. With 9 years of experience in marketing and advertising, Laith manages the day to day Colas business in Saudi. He assumed this role in October 2010, and is responsible for developing and executing plans that support the broader short and long term brand strategy. Prior to his current assignment, Laith joined PepsiCo International in 2007 as part of the Key Accounts Sales team where he was a Customer Marketing Manager, jointly leading the Retail and Foodservice beverage marketing agenda with PepsiCo’s strategic customers in the GCC. His relationship with Pepsi started back in 2003, where he was managing the Pepsi account on a communications level within BBDO’s affiliate office in Amman Jordan, AdPro Communications. Being born and raised in Jordan, Laith graduated from Yarmouk University in 2003 with a Bachelor degree in Management as a major and Finance as a minor. When he isn’t working, Laith enjoys exploring the globe, traveling to exotic countries, experiencing new cultures and broadening his horizon. He is a weekend Golfer and you can find him every Friday morning at the driving range trying to improve and perfect his swing!!