Yesterday PepsiCo brought hundreds of people together in a trendy Manhattan workspace to discuss the role of social and mobile media in driving social good. This inaugural one-day conference during Internet Week was called the #Promise (the hashtag is a reference to Twitter for you non-tweeters) and was sponsored by PepsiCo in partnership with ThinkSocial. Not only did the topic, speakers and panels fascinate me, but in the true spirit of the event, the role of technology spoke for itself: all day long people tweeted their questions, opinions, concerns (and even “Who keeps coughing in the back? Shh!”) to a live stream which was projected on two giant screens in front of the room. Corporate Cases The event featured speakers from five large companies (PepisCo, Timberland, GE, MTV and Nokia) who addressed how social and mobile media are changing the way their companies achieve social good.... Read more

As a member of the PepsiCo team, we’re fortunate to be a part of some amazing initiatives. Over the next several days, we’ll be trekking through NYC, meeting top digital influencers, appearing at the best parties, and more specifically, leading one of IW’s premier conferences, #Promise! If you were keeping tabs on the festivities at SXSW, you may have seen the PepsiCo Zeitgeist, our real-time social media visualizer. It’s PepsiCo’s way of maximizing emerging technologies to keep you in the mix of the latest happenings. It’s back for Internet Week and will allow you to see the pulse of the event in real-time without having to read through the hundreds of thousands of Tweets that happen in NYC during Internet Week each year. In addition to presenting data from Twitter, Flickr and Foursquare, stickybits is added to the mix for Internet Week. Follow what you’re most interested in. ... Read more