PepsiCo hosted a women’s breakfast bright and early on Saturday morning.  The event was hosted by Campbell Brown  and featured three PepsiCo female executives, Julie Hamp, Senior Vice President, Chief Communications Officer, PepsiCo, Dr. Dondeena Bradley, Vice President, Global Design and Development, Nutrition Ventures,  and Sarah Robb O’Hagan, Chief Marketing Officer, Gatorade. All three of these execs expounded upon the impact that blogging has on PepsiCo and their jobs individually and how much they truly value and rely on it.  You always wonder if your voice is being heard when you post your thoughts in the vast blogosphere and it was valuable to hear that one voice does make a difference – especially when that voice adds to a chorus.  These voices create a very candid dialogue, which companies like PepsiCo are reliant upon for driving their strategy. Overall, what I found very refreshing in this... Read more

While the first part of the day I got lost in the sea of sponsors and swag, the second half of the day I set to meeting people. Sure, I saw a fair share of spectacles and met a few doe-eyed gals in their first visit to a big city but what struck me most was the passion and integrity I felt from a lot of these women. Read more

I'm headed to the Big Apple for my first appearance at the sixth annual BlogHer Conference.  I'm honored to be covering it on behalf of my magnanimous employer, PepsiCo.  I was approached a couple weeks back with the offer to attend the conference and it took me about a nanosecond to decide to come.  A weekend in the glitz and grit of NYC surrounded by passionate women who have a voice to share.  What an awesome opportunity! Read more