The following blog post was written by PepsiCo intern, Kyle Butler. You can follow Kyle by connecting with him on Twitter! Follow @kylebutler Stein, DiCapua, Olvera, Edelman, and Keller The proliferation of digital technology has brought a wealth of new platforms, metrics and tools to better understand consumers. “Marketing is the new finance,” quipped Dennis Shirokov, referring to the depth of analytics involved. Shirokov, an Interactive Marketing Manager with FedEx, and four other notable professionals—Dan Keller, Kellogg’s Vice President of CRM & Loyalty; Adrian Olvera, Dell’s Global Consumer & CRM Business Development Manager; David Edelman, a Partner with McKinsey & Company’s Sales & Marketing practice; and PepsiCo’s own Lawrence DiCapua, Director of Consumer Engagement Optimization—took center stage at Internet Week in New York for a panel called “Data Drives Success for Leading Brands.” Moderated by Eric Stein, Epsilon’s EVP of Online Solutions, the panel offered insight on how brands... Read more

On the last day of Internet Week 2010, Shira Lazar takes us to the Foursquare Mayors Ball at the Thompson Hotel and meets up with Foursquare founder Dennis Crowley about New York City’s tech scene resurgence. While Rachael Sklar provides insights on the women in technology breakfast. Read more

Yesterday PepsiCo brought hundreds of people together in a trendy Manhattan workspace to discuss the role of social and mobile media in driving social good. This inaugural one-day conference during Internet Week was called the #Promise (the hashtag is a reference to Twitter for you non-tweeters) and was sponsored by PepsiCo in partnership with ThinkSocial. Not only did the topic, speakers and panels fascinate me, but in the true spirit of the event, the role of technology spoke for itself: all day long people tweeted their questions, opinions, concerns (and even “Who keeps coughing in the back? Shh!”) to a live stream which was projected on two giant screens in front of the room. Corporate Cases The event featured speakers from five large companies (PepisCo, Timberland, GE, MTV and Nokia) who addressed how social and mobile media are changing the way their companies achieve social good.... Read more

Internet Week correspondent Shira Lazar, visited several events including the Webutante Ball and the New York Social Media Roundtable, leading up to our #Promise event today. Read more

Shira Lazar and Rachel Sklar check in from Day 2 of Internet Week New York, reporting on the Mashable Media Summit, and our exploratory efforts with Stickybits and Gary Vaynerchuk around the potential for the Universal Product Code (UPC) to become a Universal Purpose Code. Read more

This week, PepsiCo is at Internet Week 2010 in New York, where we are learning about new emerging technologies and hosting discussions on our new initiatives. One that we’re particularly excited about is PepsiCo 10 , our search for the most promising start ups in media technology in innovation. To do this we’re partnering with global venture capital firm Highland Capital Partners and premiere social media publication Mashable and inviting all entrepreneurs to submit an online application by June 24, 2010 in one of four categories: social media, mobile marketing, place-based and retail experiential marketing or digital video and gaming. Check out the video below for a recap of the different PepsiCo activities at Internet Week and keep checking our PepsiCo Portal for more insights from our employees and leadership on what’s next. Read more

I have an awesome job. I get to listen to engaging consumers from all over the country, tour state-of-the-art manufacturing facilities, work with incredibly talented graphic designers, and taste test delicious new top-secret products. On top of all that, I work with amazing people who are doing truly inspiring work to bring Performance with Purpose to life. There are teams of people dedicated to sustainability, health and wellness, and innovative ways to be a force for good in our communities. And there are individuals who do great things that move our local communities forward—we get to volunteer with students through national organizations, we celebrate new artists and technologies, we walk with our coworkers to fight AIDS and breast cancer, we pioneer new marketing techniques, and we train employees to be leaders that value every stakeholder. Every week I learn about another new initiative, whether it’s our... Read more

As a member of the PepsiCo team, we’re fortunate to be a part of some amazing initiatives. Over the next several days, we’ll be trekking through NYC, meeting top digital influencers, appearing at the best parties, and more specifically, leading one of IW’s premier conferences, #Promise! If you were keeping tabs on the festivities at SXSW, you may have seen the PepsiCo Zeitgeist, our real-time social media visualizer. It’s PepsiCo’s way of maximizing emerging technologies to keep you in the mix of the latest happenings. It’s back for Internet Week and will allow you to see the pulse of the event in real-time without having to read through the hundreds of thousands of Tweets that happen in NYC during Internet Week each year. In addition to presenting data from Twitter, Flickr and Foursquare, stickybits is added to the mix for Internet Week. Follow what you’re most interested in. ... Read more

Okay. So I’m going to be totally honest about something here.   For the last few years I’ve been staunchly resisting any sort of social media. I scoffed at MySpace and ignored the whole Friendster thing way back when. I held out on Facebook for years. I ridiculed Twitter and made juvenile jokes about its name. But lately as the world has moved on without me, I’ve quit my complaining, quietly joined Facebook, and started hiding my total lack of social media savvy like it’s a deep dark secret. Well – I’m ready to swallow my pride, admit that I was wrong about all these things being passing fads, and join the 21st century. I’ve recently become a member of the leadership committee launching Conn3ct, PepsiCo’s employee resource group focused on millennials. I now have 59  (yes, 59!) friends on Facebook (I realize that’s not really all that impressive, but... Read more