Faced with an ever increasing array of choice, consumers have a growing interest in learning more about where their food comes from and supporting local suppliers. As a result, the number of farmers markets in the US has grown tremendously, up 65% since 2005. There are over 107 farmers markets operating in NYC alone! While consumers enjoy interacting with farmers and purchasing their produce, most – especially those living in big cities – have never been to an actual farm. The folks at Lay's®, part of PepsiCo, are trying to do something about that by bringing a one-of-a-kind farm experience to cities across the country. Read more