Demonstrating Performance with Purpose in how we do business with our customers is just one reason PepsiCo is a preferred supplier. An example of how PepsiCo UK & Ireland colleagues promoted the work we are doing on healthier products and innovative sustainable farming practices was to bring the farms to life through our display stand at the largest trade show of the year called “Pro Retail.” This was hosted by one of our biggest wholesale customers in the region, P&H (Palmer & Harvey). Read more

More and more, young, creative, and digitally savvy talent are working in roles that didn’t exist 5 years ago, some of which were invented for them. How can new creative talent carve our careers in this ever-shifting landscape? What are the skillsets you need? How do you prepare for roles that no one has thought of yet? How do you ignite organizational change within large corporation to keep pace with cultural and technological developments? And on the flip side, how can we educate, identify, recruit, and grow the next generation of young digital and creative talent? Speakers: Jennifer Openshaw (Founder, SuperFutures), Scott Belsky (Founder, Behance), Alexis Ohanian (Co-Founder, Reddit), Chris Hoyt (Talent Engagement & Marketing Leader, PepsiCo) Moderated by Anya Kamenetz (Fast Company) Time: 10:30 – 11:30 a.m. CST Read more

Metrics and data reign supreme in a digital age.  What I Know About the World injects the human element of observation and experience into the conversation.  These women technologists have been in a position to study, use or create the technology that makes the chaotic world we know become a world we can understand.  The panel will share stories, dilemmas, and insights about how they do their work and, more importantly, how their innovations are reshaping what we  now know to be true. Speakers: Cathy Brooks (Raconteur, Other Than That), Brooke Hammerling (Founder, Brew Media Relations), Genevieve Bell (Director of Interaction and Experience Research, Intel) Moderated by Ellen McGirt (Senior Writer, Fast Copmany) Time: 12:00 – 1:00 p.m. CST Read more

AIGA is launching a new program, Design for Social Good, that’s asking its members to devote 5% of their time to pro bono causes. We can talk about why AIGA thinks this is so important for designers and how they plan to showcase, document, and share the work that’s produced in this timeframe. Speakers: Ric Grefé Interviewed by Alissa Walker (Fast Company) Time: 10:30 – 11:30 a.m. CST Read more

Location-based and Context-aware technologies are transforming the way we interact with our environments and the people around us. Following Pete Cashmore’s interview with FourSquare founder Dennis Crowley, join our panel of experts – Mike Schneider (Location-Based Marketing for Dummies), Amber Case (Geoloqi) and Cali Lewis (GeekBeat.TV) – to discuss the implications of their presentation and other ideas on how gamefication, location-sharing and other virtual tools are changing the way we experience the physical world. Speakers: Mike Schneider (Location-Based Marketing for Dummies), Amber Case (Geoloqi), Cali Lewis (GeekBeat.TV) Time: 3:00 – 3:45 p.m. CST Read more

In 2010, Pepsi launched the Pepsi Refresh Project, one of the year’s most successful marketing efforts and among the top 5 social media programs ever according to Forbes leading to millions of conversations online, hundreds of funded ideas and billions of media impressions. In this behind-the-scenes panel, learn about the strategy and execution of an effort that is transforming how brands create movements, engage more deeply with their consumers digitally and make a difference in the world. The panel will focus on the learnings from 2010 and the “dynamic refresh” of the project to make it even more digitally engaging, impactful and transformative in 2011 for consumers in America.‬ Read more

Many CEOs of large corporations are currently looking with envy at startups. They seem to be able to launch highly innovative products quickly, spent almost nothing in marketing and do it all with small budgets. So how can corporations learn from startups? This panel will explore which best practices large companies can use to operate more like startups and how to empower their ‘intrepreneurs’. Speakers: Henrik Werdelin (Partner, PreHype), Noah Brier (Head of Planning & Strategy, The Barbarian Group), Nicholas Thorne (Co-Founder, Basno), Josh Abramson (Founder, CollegeHumor/Vimeo) Moderated by Ellen McGirt (Senior Writer, Fast Company) Time 3:00 – 4:00 p.m. CST Read more

Join us with Frank Gruber (TechCocktail) and Travis Kalanick (Uber Cab) following Groupon CEO Andrew Mason’s presentation for a provocative discussion on the increasingly social marketplace. Where is it headed, and what does it mean for retailers, agencies and consumers? What happens when promotion becomes content, when sites pursue self-proclaimed “baffling initiatives,” and when entire ancillary markets of coupon trading rise in their wake? Speakers: Frank Gruber (TechCocktail), Travis Kalanick (Uber Cab) Moderated by Anya Kamenetz (Fast Company) Time: 12:00 – 12:45 p.m. CST Read more

Meet the co-founders of this red-hot startup, and find out how group messaging is changing the way we communicate – both on a personal and professional level. Speakers: Jared Hecht (Co-Founder, GroupMe), Steve Martocci (Co-Founder, GroupMe) Moderated by Ellen McGirt (Senior Writer, Fast Company) Time: 10:30 a.m. – 11:30 CST Read more

If you look at The Daily, most iPad magazines, even Gawker’s new redesign, they all have the same problem: They’re not adhering to basic design principles that make any publication effective. We’ll talk with Khoi Vinh of Subtraction.com and former design director of NYTimes.com about his new book, Ordering Disorder: Grid Principles for Web Design, which calls for a new, yet time-tested approach to interactive publications. Speakers: Khoi Vinh (Subtraction.com) Interviewed by Alissa Walker (Fast Company) Time: 4:30 – 5:30 p.m. CST Read more